The Shocking Truth About Trends

Trends aren’t as fleeting as they seem. In our experience, a strong creative theme can evolve over two years and still feel fresh.

A Global Take on Trends

Different markets embrace trends in their own way. Australia and Europe love bold experimentation, jumping headfirst into new ideas. The U.S. takes a more measured approach, letting trends mature before fully embracing them. Neither is better—just different ways of shaping creativity.

Storytelling Prints: A Bold Experiment

When we first introduced storytelling prints, some U.S. agents thought we were crazy. But today, those same skeptics are champions of the narrative-driven aesthetic. Proof that pushing creative boundaries pays off.

Here the designer is painting elements for our Storytelling storyboard in 2023.


Another designer painting elements for the return of the trend in 2025.

For us, trend evolution isn’t about chasing the next big thing—it’s about reworking great ideas. We constantly ask ourselves:

• What fresh motifs can add a twist to a familiar theme?
• How can updated colours bring new energy?
• Can layout or spacing shift the entire feel of a design?
• How does texture transform a piece?

New to Surface Design? Discover The Beginner Course!

Whether you're just starting out or looking to refresh your skills, this course is your perfect entry point into the world of surface design. You'll get a hands-on introduction to the renowned Longina Phillips design process—designed to inspire creativity and build confidence.

What You’ll Learn:

• Drawing Your Own Motifs: Unleash your artistic side by learning the fundamentals of sketching and creating unique motifs tailored to your style.
• Photoshop Essentials: Dive into the basics of Photoshop to transform your sketches into polished, professional designs.

Join us now to kick-start your creative journey. Sign up today and start designing your future!

One Idea, Endless Possibilities

Trends are flexible. With creativity and experimentation, a single concept can evolve into something entirely new. Whether you take a bold or gradual approach, reinvention is where the magic happens.

So go ahead—play, experiment, and watch your ideas turn into timeless masterpieces.

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